|Digital recording technology continues to saturate the consumer market in record numbers. Over 1 billion new cell phones ship annually and it is projected that an estimated 87% of these phones will be video-capable in the near future. Additionally, cameras with four hours of HD quality storage capability sell for under $100 at popular electronics stores, making it easier and quicker to post and share content on social media sites such as Facebook or YouTube.
This ubiquitous access to smaller and more capable personal recording devices presents increasing challenges to anti-piracy efforts by blurring the line between professional piracy and consumer copying.
|Both forms of infringement can reach millions of consumers within a matter of days undermining the carefully executed marketing plans for a film release and reducing opening weekend sales at the box office.
Whether its consumers ignoring the consequences of copying and sharing copyrighted content or criminals who purposely exploit new technologies for their benefit, any true solution to the piracy problem must be comprehensive, scalable and highly effective.